Beijing's Zhongguancun, crazy ideas held fruit market, the scene gathered a large number of arts and crafts enthusiasts, display and sell their products, attracting a large audience and consumers. -
2010 9 months, 85 after the Qing-sweet Master of Engineering Tsinghua University invited five or six like-minded students and friends of the north drift of a Living in Beijing this surprisingly high prices in the metropolis they have a common dream, determined to build a three-ring edge smart The.
N8 stimulate the imagination
Qing-sweet beginning preparations for their first time to find a open top container, bought from Taobao controllers and mechanical devices, looking for students to do pneumatic and hydraulic mechanical system, and began conversion. Based on the container space, Qing-sweet, and little by little his team into the mansion filled with a sense of modern technology. They developed the intelligent home of Nokia N8 clients include Central screen scene changes, furniture lift, movement control, lighting control, WIFI wireless network clients controlled by a home controller, control relays and dozens of 8-way switch .
3 months, the red container is continuously trimmed, and ultimately show you that we can automatically start the bed away and do not take up any space can automatically close all kinds of furniture stacked, to changing the the walls of various environmental, super mini kitchen and toilet, and even can see the sunrise and sunset on the terrace, creating a flexible home environment projection agency, the house and even swing, and outside there are wind power generation equipment, several young men through mobile phones debug control at home, the last of this condensed version of the room in front of room still stocked with guitars, bottles, vases, etc., just like a warm little house, and all this home is through this Nokia touchscreen smartphone to control N8 .
three months after the idea of the video is sent to the Internet, began to be friends crazy Click reproduced, and many users are attracted to visit the villa of their intelligence, they are therefore referred to as real friends version of Big Bang,
Nevertheless, this creative video has aroused great concern, and even many domestic enterprises have to get in touch with the Qing-sweet, ready to develop this product. Qing-Sweet said: technology and innovative products of the future, he has started a patent application, want to make more people enjoy the convenience of intelligent life.
Qing-they do the warm sweet little villa just spent 12 million: containers 2 million, 5 million short-range projector, automatic device 1 million renovation 2.3 yuan, the wind generating 1.2 million, Nokia N8 and control software 5 thousand dollars, these funds come from Nokia support.
the idea of Nokia, Nokia sales in Greater China, said Yang Weidong, director of marketing and events, since the August launch of the activities for the promotion of Nokia N8, C7, and other new mobile phones, Nokia is different from the past through this event to mobilize the user's creativity, to achieve the promotion of the new Nokia mobile phone.
However, compared with the iPhone, Nokia has been positioned as a traditional mobile phone users to the brand, appealing to the trendy users has shown a downward trend. Thus, Yang Weidong, and his team wanted to make a user participation in China's campaign to encourage young people to the Internet to show their creativity and crazy ideas to this approach closer to the user, resulting in resonance.
N8 Nokia mobile phone positioning, is one of their choice, do not go spend money to enhance brand awareness, so Nokia can have enough funds to play friends on viral creativity.
public online after the event, which attracted millions of tech enthusiasts to a Nokia official website up and collected the 230,000 ideas submitted. Despite this, some 230,000 creative writing is very complex, some are very simple, but it can be said is full of whimsy variety. Nokia from 230,000 in the selection of a number of ideas seem to be able to implement and apply the creative team communication, the marketing team after the final pre Yang Weidong select and communicate with the creative team after the selection of 8 results stunning, can be achieved at the same time not much money as the main direction of projects and investment group for these projects from 20,000 to 200,000 range of capital.
smart villas with 9 square meters into the last eight along with the project as well as site, through publicity and promotion, access to about 6000 million hits, to a certain extent, promoted the sale of N8.
The campaign also received a lot of windfall, N8 phone with a remote control to see the video after the BMW, Audi, Nokia's new initiative to find a media sector, I hope to jointly develop applications around the car wash , into the Nokia store application allows users to understand the Audi brand, and even cell phones to manage their own Audi and KFC also hope to do some similar application, the application by Nokia to promote the store.
The application is only reading, editing, music, games and other conventional, but recognize that this activity can also put some control software and Fun KFC Audi's software, which greatly enriched the ideas.
Netflix and crazy fruit
Netflix AOL Video on Demand site called the Internet Netflix started from September 22 to residents of Canada to provide online video services, plus monthly fee of 7.99 yuan. Internet traffic patterns of the company Sandvine found that 10% of the Canadian Internet users access to watch the Netflix video. Canada, the bandwidth occupied by Netflix subscribers quickly soared, and more than YouTube users doubled.
situation in the U.S. even more in Canada: from 20:00 to 10:00, Netflix accounted for more than 20% of U.S. downstream bandwidth, this number exceeds the large consumption of all other traffic YouTube, iTunes, Hulu, BitTorrent and other P2P sharing protocol software.
order to solve the The recommendation system Cinematch subject to competition than Cinematch recommended 10% increase in team performance, will be eligible to receive one million dollars in incentives. The challenging competition attracted 50,000 computer scientists, experts, enthusiasts participate in the competition, teams are recommended to improve the system algorithm of the magic mark of 10% of the party.
Qing-sweet in the 9 square meters of their own design smart villa, sit on the swing leisurely leisurely.
but not until 3 years after June 26, 2009, the mark finally be together by the formation of some of the top teams BellKor's Pragmatic Chaos break the team, scores improved 10.05%. Since then, in accordance with the rules of the game, Netflix has announced the final 30 days of the final. If no other team than the algorithm presented BellKor's Pragmatic Chaos team, they no doubt the game winner. But in the final 29 days when Chinese Academy of Sciences Institute of Automation, PhD items in bright team of The Ensemble where they presented the final algorithm, and more than BellKor's Pragmatic Chaos team ranking among the first public beta.
made the first race after an unexpected surprise effect, Netflix company, there has been a more crazy idea, they announced the second phase of this competition, if a team in the first phase results based on the further increase of 10%, the same can get 100 million dollars.
100 万 dollars for more than 20 billion dollars annual income of the Netflix company, can be described as drop in the bucket algorithm to solve this recommendation system research and development work, the money may only hire 10 more general technical staff, However, millions of the world's large team of technical staff, the company how this was supposed to choose the most appropriate personnel, to accomplish the goal of 10% is a great challenge!
Netflix is a case of doing big things with less, and crazy ideas fruit market, it is a win-win business and private experts were the case.
Dawang Road in Beijing's Shin Kong and China Central Place business district composed of, in recent years the newly formed collection of fashion and luxury goods, the high-income fashion crowd favorite shopping place. China Central Place on the basement of the business street, there is an area of only 100 square meters of modest shops, this is the crazy fruit market ideas.
first went crazy fruit, giving the visual impression is - that is, a dollar store or commodity shops: there are some traffic card card installed packages, cups, fake flowers, purses, T shirts and other commodities, but the shops and in comparison to those of traditional commodities, where prices have adjusted the number of times or even hundreds of times, the reason is so expensive, because crazy is not a commodity to sell fruit, but creative.
mad king, founder of fruit is a three-stone design is not unsuccessful, and his business career has not left the 2004-2007 is the king of the three Dan Rensheng the downturn, although this time he did e-card network to become the country's largest e-card platform, there are about 2,000 original greeting card sales. However, this site is 赔本赚吆喝 for him. The reason is simple, although the original works, but the low price off e-cards to pay the high cost, but also face the impact of various alternatives.
Although this project failed, but the electronic greeting card network is to help the king gain only three stone accumulated a large number of designer contacts. These contacts became the founder of Mad King three stone fruit have a February 2007 the first creative market. Let the king unexpected is the three stone: all original puppets, badges, jewelry, and other creative products to attract a large number of young, creative market two days a total of 158 stalls selling more than 50 million. Later, the creative market began to organize one every two months, the effect is also quite good. King realized that the three stones is a unique original products to meet the young people to the pursuit of individual consumer demand, which is the most powerful creative and commercial docking the anchor. Coincides with the king of three stone: Some designers also hope to market fixed.
king three stone pedestrian street in Beijing's Zhongguancun chose a remote location, opened his first shop crazy fruit creative market. Three stone by the idea of the king, crazy fruit first and foremost a platform for sharing ideas that can help provide an independent creative designers exhibition space, and to organize creative individuals or groups of exhibitions, and production technology through on-demand user's ideas into products, and is responsible for distribution and service, and revenue received by the seller prorated. Meanwhile, crazy fruit website often millions of dollars in organized competition with Netflix similar activities, such as Creative T Shirt Design Competition,
today's crazy fruit, though not a big deal, but get a lot of creative people the recognition of specific sectors of the consumer, has become a creative market has its own characteristics.
Netflix near Times Square in New York experience built house, the company's creative use of the mass to solve the problem of user bandwidth costs
everyone up Crowdsourcing, referring to the traditional in-house or outsource the work of outside contractors to a large, no clear boundaries of the groups do. United States, In the Internet world, large companies are considering how to make good use of the public good package this
package to do all three points must be considered, the first is the open platform, and the second is to improve and refine the rules of the game, and the third is to have a certain incentives. Crowdsourcing has an interesting phenomenon: the creation of 1%, 10% of the interaction, 89% of the attraction, from which you can see that 1% is the core of the participants, 10% are marginal workers, they will key players for the good clap and cry, but only 89% of the audience. How to improve and create more interaction to attract more people, this is a question worth considering.
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