2, marketing planning process and to utilize 6W2H
follow the principle of
(1) WHY - why the promotional activities to be implemented? The promotion motive.
(2) WHAT - What is marketing? Shop is to sell the image? New beauty concepts, new technologies and new products? Well-known beauty teacher? United States
content package? Discount plan? Sharon?
(3) WHEN - What time to execute? Layer of meaning, what time the launch of the promotion, the opportunity to respond to customers and sell items
head; another level with, the promotional range is? Week? Two weeks?
(4) WHERE - held? Store? A square? A hotel?
(5) WHOM - object? It should be noted here, the object of promotion of a particular class is best customers.
(6) WHO - who is responsible for implementation? Who is the planning, co-ordination? Who is in charge of operations performed? That is, all participants
should be a clear division of tasks.
(7) HOW - what method execution? Namely: what marketing methods used? XX consumption to the amount awarded XX gift? Draw tourism? (8) HOW MUCH - expenditure? Promotions must be clear on the overall budget? Such as: the promotion, to be spending
much advertising? How much the value of the gift? How much printing costs? Need to increase the number of the order quantity? Purchase price to be
how much the value of blue flowers, balloons and other props? The number of required overtime expenses, food allowance? And so on. Filling eleven
out. First, the sales staff should have the quality of the
mind: genuine hospitality from the heart
Tip: make the customer happy to accept your marketing knowledge: the performance of professional sales capability, professional image
second performance, professional sales cycle steps
close understanding of customer needs → Products →
↑ ↓
additional sales → → complete the transaction to meet objections
Third, customers interested in buying information
◆ keep dislike or find fault constantly enthusiastic goods
◆ questions
◆ carefully read the instructions or information
◆ suddenly silent, or sighing
< br> ◆ very concerned about the effective date of the product content
◆ asked
◆ deeply concerned about the level of prices
◆ to express to you favor or sympathy
◆ asked about the status of service
◆ asked who had purchased the condition or situation that may occur to think
◆ customer's body language, oblique head on things, touch nose, twisted teeth beautician service standard protocol process
one manager completed consultation
beautician nodded to their customers: If they were dissatisfied with the process, uncomfortable place, please tell me? Thank you!
II, into the beauty area
1, beauticians holding cards, smiling, with the guests into the beauty area and tried to push the door step, so that guests walk in front of to ask the customer
people:
our locker room, you put your belongings on the counter. You must first put on a pair of slippers, right?
feet off the slippers on the customer until the customer for a good slippers, shoes, the guests put on shoe;
2, beauticians show beauty from the inside dressing gown, his hands holding to the customer, said:
out, then beauty gowns worn in the armpit can, do care to be when the body will help you do your heart and soul to relax, the skin absorption
income will be better, I ask, should I help you change it?
called me. :
feel cold, and help you put on towels, do not chilled out. After
to help customers pull door, check whether the lock.
three service areas into the beauty
1, customers off the slippers;
3, the towel draped over the backs of the guests away, the towel and blanket upon the guests;
4, beauticians sit down, take a one-time masks, the guests head to do something to relax, said:
do care to our shop, so will I will be the company's products and technology applications for every one of them introduced to you so that you can understand, but
fatigue if you specifically want to rest, but also trouble you to tell me, to be done and then tell you that I will help you done today, all the items
head and effect. Rest assured a good rest, thank you!
towels to be folded into a triangle)
answer the call for a standard etiquette, answering customer calls the new
beautician: Hello, centuries fragrance health museum, I was × ×, very happy for you! (What can I help you?)
New customers: you here, skin care price?
beautician: here is the design according to your skin care regimen, different courses have different price, you can go to the
learn more about the store?
New Customer: Do you have any treatments?
beautician: We have to solve the problems of the characteristics of facial care items, and full body treatments, you to the store, we will
according to your needs, introduce a more detailed treatments to you, you see what time round? (If customers insist to ask) Hairdresser: Seeing is believing, are you free, please come to the store, I offer you a detailed explanation, please?
New Customer: OK, the time I went to see.
Hairdresser: a lot of customers here, in order to ensure high quality service to you, please make an appointment to time, we can arrange
best beauticians at your service.
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